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Millionaire blogger Egor, in pursuit of content, goes to shoot a test drive of a car in the Caucasus Mountains. Everything gets out of control at the moment when an employee of the car company Aleksandr, who is helping Egor, accidentally steps on a military mine, and Egor decides to hype on this. Now, when one is fighting for his own life, and the second for millions of views - every man for himself. But together they will have to make one common decision.