Man Running

Many of the musical genres that are popular in Italy at the moment, such as urban and it-pop, have several aspects in common. If up to twenty years ago most bands, or individual artists, emerged after a long apprenticeship made up of provincial stages, competitions, demos, rehearsal rooms, covers, the new stars of today and tomorrow do everything without even leaving the bedroom. They are very young, technologically very smart guys: they publish songs that they write, produce and record on their own, often without having a real musical training. Their stage is social media and streaming platforms. This documentary is the portrait of a generation in which pure instinct, creativity and media strategy coexist in a precarious balance, and aims to show lights and shadows through the testimonies of those directly involved and those of industry experts.